Facebook’s 20% Rule

September 5, 2014

Facebook ads can be a very effective way to put yourself and your business in front of your target audience. But if you don’t have a budget to pay someone to put an ad together for you, you’re doing it yourself. And if you’re not a writer, it may be time consuming trying to come up with something that you feel warrants putting your name on. So you get to work and it takes you several hours to put something together and you submit it for review; the last thing you want to see is “Denied”.

The rule is, your image ad cannot have more than 20% text (including logos and slogans). To increase your chances of your ad successfully posting, I suggest putting your ad through a “test”. Facebook has a tool you can use to do just that, it’s called the Grid Tool.

Here are their steps:

  1. Go to the grid tool.
  2. Click Browse to upload an image you want to use in your ad.
  3. Click Show grid to display the image within the 5×5 grid.
  4. Click on the boxes that contain text. If text is present in 6 or more boxes, then the image more than likely has more than 20% text and may not eligible to be used in an ad in News Feed.
  5. If your image has more than 20% text, you can edit your ad. (source facebook.com)

I hope this helps save time! If you’ve used it successfully (or not), please share. We can all learn from each other.

Until next time,

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