Should small businesses keep their fan pages after this new change takes effect?

January 15, 2015

According to the news update on Facebook, there was a survey conducted and users “wanted to see more stories from friends and Pages they care about, and less promotional content”. What is meant by promotional content?

“According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads”

I think I may be guilty of #1 when I post about product of the month (noted!)

Currently…or at least until this filter takes effect, your status updates from your page typically appear in the news feeds of your fans…it’s like free advertising..well it was. The end goal is “Beginning in January 2015, people will see less of this type of content in their News Feeds.” So Facebook will filter out this “free advertising” in the timelines of your fans….but, don’t fret, your hard work of building a fan base can still pay off.

Although our in-person engagements seemed to have diminish in this information age….the craving for that personal touch has not, in fact, it has grown as a result. Thus, the content that you post should be engaging. Get people involved and talking on your posts. This is a platform where people can get to know you and your business. I learned a while ago that people are loyal to people, not products. Get your fans to love you and they almost feel obligated to stick with you and give you their business….and/or refer people to you. It’s win win….they benefit from you and you from them. In a way, this could help your business grow more!

Here’s the full article: https://www.facebook.com/business/news/update-to-facebook-news-feed

Feel free to chime in, I’d love to hear your thoughts and/or experience in this area.

Best,
Nicole

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